Kaitlyn Morison

The Cannon family is the result of combining clean aesthetic from classic sans neo-grotesque typography adding a touch of mecano fonts.

The result is a simple but dynamic typography with retro and technological airs.

Cannon is ideal for robust advertising, bold brand identities and packaging, also suitable for high impact headlines and short texts.

This type family consists of 36 variants and 9 weights (thin, extra light, light, regular, book, medium, bold, extra bold, black), matching italics for all weights and widths, matching small caps for all weights and widths, alternate characters and extended language support.

We are proud to introduce: Cannon.

Salvatore is the neo-grotesque younger brother of Nutmeg type family. It comes with 36 weights that have been separated in two flavours. The first half is Salvatore normal, which has more neutral features; and the second one is Salvatore Roman, which has more versatility at the end of the characters.

The name comes from the Mad Men character Salvatore Romano, who was a publisher in the mid 60s.

In that period, grotesques typefaces ruled advertising, nevertheless, there wasn't a typeface that represented publishers as Salvatore Romano, thats why we gave birth to this project.

More Designed with powerful OpenType features in mind, each weight includes alternate characters, ligatures, fractions, special numbers, arrows, extended language support and many more Perfectly suited for graphic design and any display/text use.

The 36 fonts are the first part of a larger Salvatore family. Were proud to introduce: Salvatore.

Demo is a flat-sided, technoid-style sans serif family. It has ten fonts on offer; thats five different weights, each with a companion italic.

The italics are really obliques, differentiating themselves from texts set with the upright fonts by their slant.

However, rather than calling the italic fonts slanted versions of Demos upright fonts, we should rather say that Demos upright fonts are straightened-up italics.

Much of the letter construction in the Demo typeface is actually italic, meaning that it is inspired by handwriting.

And this despite its being a sans serif with an almost futuristic appearance.

The a and g in Demo are both single-storey, but the combination of curves and corners in these two letters is right out of a 16th-century Italian chancery.

The other notable feature of Demo is the strong mono-linearity present in all ten of the fonts.

Demos letters do not include any visible stroke contrast: Demos lowercase has a very tall x-height, and the capital letters are compact (the lowercases ascender strokes rise above the caps somewhat).

Demo does not need to be restricted to use in display sizes only; its lighter weights may be used to set shorter passages of body copy, too.

Demo was designed by Aarya Purohit and the Indian Type Foundry (ITF).